Performance Marketing
We deploy high-velocity user acquisition campaigns across digital media channels with strict focus on LTV, CAC payback periods, and payback velocity — media buying run by operators who read a cohort table before they touch an ad account.
The Problem
Why this keeps stalling internally
Most software teams scale paid spend on last-click ROAS and find out three months later that CAC payback never worked at the cohort level. By the time the finance team flags it, the budget is already spent and the channel mix is a black box no one can confidently defend.
How It Works
A four-step performance marketing engine, not a one-off project.
- 1
Channel & Cohort Audit
We pull true LTV:CAC by channel and cohort, not last-click ROAS, to see which spend is actually profitable versus which is masked by vanity metrics.
- 2
Tracking Infrastructure
Full-funnel and server-side conversion tracking gets wired in so every dollar of spend is attributable to real pipeline and revenue outcomes.
- 3
Creative & Channel Deployment
UI-first creative and a channel mix weighted by actual payback period launch across Meta, Google, LinkedIn, and Apple Search Ads.
- 4
Weekly Reallocation
Budget shifts weekly based on cohort LTV data — winning campaigns get scaled, underperforming spend gets cut before it compounds.
What's Included
Everything shipped as part of Performance Marketing.
Omnichannel Paid UA
Apple Search Ads, Meta, LinkedIn, Google Search/YouTube, and TikTok.
- Channel mix strategy weighted by your actual payback period, not platform hype
- Full-funnel tracking and server-side conversion API implementation
- Weekly budget reallocation based on cohort LTV data, not last-click ROAS
App Store & Directory Optimization
ASO for Mobile Apps, Shopify App Store Ads, and WordPress Plugin Directory rank pushing.
- Keyword and creative testing for App Store / Google Play listings
- Shopify App Store and WordPress Plugin Directory ranking strategy
- Store-listing conversion rate optimization (icon, screenshots, preview video)
Creative & Hook Engine
Iterative ad creative frameworks designed specifically to highlight software UI value quickly.
- UI-first creative system built for demoing software in the first 2 seconds
- Weekly creative testing cadence with statistically-governed rotation
- Winning-hook library maintained and refreshed to fight creative fatigue
Ideal for
Teams spending on paid UA today but unsure of true CAC payback, or teams ready to scale spend with confidence.
Expected outcome
Profitable, diversified acquisition channels with clear LTV:CAC visibility at the campaign, not just account, level.
Performance Marketing — Frequently Asked Questions
What's the minimum ad spend to work with you?
Most engagements start once a team is spending at least $10-15k/month on paid UA — enough volume to generate statistically meaningful cohort data within a few weeks.
Which channels do you actually run?
Meta, Google Search/YouTube, LinkedIn, Apple Search Ads, TikTok, plus Shopify App Store and WordPress Plugin Directory placements for ecosystem products.
How is this different from a typical media buying agency?
We report and optimize against cohort LTV:CAC, not last-click ROAS or platform-reported conversions — the metric that actually determines whether spend is profitable six months out.
Do you build the ad creative too?
Yes. Our creative system is built specifically to demo software UI value in the first two seconds, with a weekly testing cadence to fight creative fatigue.
Pair It With
Other disciplines in the growth engine.
Free Growth Audit
Ready to put Performance Marketing to work?
Every engagement starts with a Growth Audit mapping your funnel, product data, and current channels against the highest-leverage bottleneck.